Cricket Wireless ReBrand
AT&T purchased Cricket Wireless in March of 2014. To merge their company, AIO Wireless, with the new Cricket Wireless, they required a complete rebrand and store outfitting to merge the brands into one consistent look.
I created and project managed the production of all collateral pieces and displays needed for the re-launch. This required extensive study of 6 different store types across 3000 stores. Each store received a kit which contained various sized and designed materials that could fit into any store set, and maintain brand consistency. Upper management received detailed "playbooks" for each store set for final brand and design approval. This was used on their internal communication for direction of the store install.
This entire project was designed, produced and shipped within 8 weeks, and was very well received.
