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007 Bond Phone VIP Kit - Sony

Sony wanted an exciting and eye catching way to announce the new James Bond Sony Xperia phone to AT&T executives. 

 

I came up with several options using different techniques to create excitement when opening the box.  The first option had a micro sound card that would play the iconic 007 theme music when the box was slid open. The second option was using a smaller silver suitcase, a play on the spy theme, with foam inserts holding the phone. The third option was a simple box that would open in an impressive way, bringing it to another level.

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